
Here’s another fun fact about economics: The “Lipstick Effect” is a phenomenon observed during economic downturns where consumers tend to buy more small luxury items, like expensive lipstick, instead of more costly luxuries like jewellery or vacations. This behaviour is thought to occur because people still want to treat themselves despite financial constraints, and smaller luxury items offer an affordable way to experience a sense of indulgence. This concept illustrates how consumer behaviour can shift in response to economic conditions, providing valuable insights for businesses and marketers. I’m wondering if there are any other examples of this. Keen to read your comments.
#economics #lipstick-effect
Image attribution: freepik
