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Lytton Advisory

The Mouse that Roars

mickey_mouse

In the heart of the Kingdom of the Mouse at EPCOT today.  Disney certainly has already created an immersive environment.  It is a fully enclosed micro economy.  The main point is that it is an opt-in environment.  A flick of a switch, a click of a mouse and the consumer can easily be somewhere else.  Disney is very shrewd with its franchises but they are only surface tales of eternal stories.  Their ability is to tell them to mass markets. Coincidentally The Economist had a piece on the Magic Kingdom, here.